General Mills
Benefits of Breakfast
Benefits of Cereal
For the Press

The Benefits of
Cereal

General Mills' 2005 whole grain initiative
has been called one of the biggest health initiatives in the food industry.

A guide to cereal nutrition and health

Providing nourishment is an important mission. The information that follows provides key insights and facts about cereal, its ingredients and the roles they play in contributing to overall health. Select titles from the list below to read more.

Whole grain

Ninety-five percent of Americans still aren’t eating enough whole grain. 13  But General Mills is working to change that.

In 2005, we converted our entire line of Big G cereals to include at least 8 grams of whole grain per serving (at least 48 grams recommended daily). This was the single biggest health-driven product improvement in our history.

Today all Big G cereals have at least 9 grams of whole grain per serving, and more than 20 have at least 16 grams.

Beginning in 2012, all Big G cereals will contain more whole grain than any other single ingredient – a continuation of our efforts to help consumers get whole grain in their diets.

General Mills delivers 38 million whole grain servings per day – a 50 percent increase in whole grain servings since 2004.

Big G cereals are America’s No. 1 source of whole grain at breakfast.

All Big G cereals now havemore whole grain than any other single ingredient – which means whole grain is the first ingredient listed.



In a 12-year study of more than 70,000 nurses, those who ate more whole grain weighed less than those who ate less whole grain.15

Why are whole grains so good? They contain vitamins, minerals, antioxidants and hundreds of other phytonutrients.32 They also contain fiber. Each individual nutrient offers important benefits, but together they perform in even more powerful ways than they do individually.32-33

For these reasons and more, the 2010 Dietary Guidelines for Americans advise that people:

  • Eat at least half of all grains as whole grains. 13
  • Choose products that name a whole grain ingredient first on the label. 13

One recent study found that people who ate several servings of whole grain each day, instead of refined grains, had less “belly fat” – the type of fat linked to higher risk for certain chronic diseases. 34

Extensive research has been done on the health benefits of whole grain. The science shows that eating whole grains as part of a healthy diet may help:
More than half
of whole grains
are eaten
at breakfast.31

Heart Health
Studies show whole grains may reduce the risk of coronary heart disease.14

Weight Management
People who eat more whole grains have healthier body weights and are more successful at maintaining their ideal weight over time.15-17

Certain cancers
Studies suggest that whole grains may be especially effective in reducing the risk of cancers of the stomach and colon.18-21

Diabetes management
Whole grains may help manage healthy blood glucose and insulin levels.22-30

Download the Benefits
of Cereal Brochure
Cereal Benefits PDF
For questions or inquiries, please contact 1-800-248-7310 and cshelp@genmills.com
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