General Mills
Benefits of Breakfast
Benefits of Cereal
For the Press

The Benefits of
Cereal

Cereal is one of the healthiest breakfast choices you can make. Frequent cereal eaters tend to have healthier body weights.

A guide to cereal nutrition and health

Providing nourishment is an important mission. The information that follows provides key insights and facts about cereal, its ingredients and the roles they play in contributing to overall health. Select titles from the list below to read more.

Cereal & sugar

Ready-to-eat cereals account for a relatively small amount of a child’s daily sugar intake. On average, cereals – including sweetened cereals – provide less than 4 percent of children’s daily sugar intake.6

Some cereals are low in sugar, and some are sweetened. Let’s look at a couple of cereals side-by-side.

Both cereals are lower in calories than most other breakfast options. Both are low in fat.

Both deliver key vitamins and minerals. Both have at least 9 grams of whole grain per serving. Both products are good breakfast choices from a calorie and nutrition standpoint.

Eating cereal, including sweetened cereal, is also associated with improved nutrient intake for children.54, 55

And regardless of sweetness level, children who eat cereal have healthier body weights than those who don’t eat cereal.54, 55

Lowering Sugar

We listen to our consumers and have been working for years to lower sugar levels in our cereals advertised to children under age 12*.

Since 2007, we’ve lowered sugar levels in our Big G kid cereals by more than 14 percent, on average.

In 2009, we strengthened our commitment by pledging to reduce all of our cereals advertised to children under 12 to single-digit grams of sugar per serving.

Today, all of our Big G kid cereals are at 10 grams of sugar or less per serving. And we’ve reduced sugar in many of our other cereals as well.

General Mills strives to be the health leader in every food category in which we compete – and we’re committed to continuing to lead the cereal category.

Our research teams are working hard to trim sugar in our cereals while maintaining great taste.

All Big G cereals advertised to kids under age 12 now have 10 grams of sugar or less per serving.

Download the Benefits
of Cereal Brochure
Cereal Benefits PDF
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