Breakfast just keeps getting better and better - in more ways than one.
You’ve heard that breakfast is the most important meal of the day. But do you know why? Modern research has brought to light new facts about breakfast and breakfast eaters that will show why it’s the best way to ensure a good morning!
Breakfast Facts
- Breakfast eaters tend to have better nutrient intakes.1, 4-6
- On average, breakfast contributes less than 20 percent of daily calories, while delivering more than 30 percent of needed calcium, iron and B vitamins.7
- People who eat breakfast tend to consume less fat, less cholesterol and more fiber over the course of their day.5, 8, 9
- Nutrients missed at breakfast, namely calcium, fiber, and certain vitamins and minerals, are rarely made up for during the day.8-10
- Kids who eat breakfast tend to perform better in school and have fewer disciplinary problems. Breakfast also tends to help kids stay alert.11-13
kids and breakfast
Compared to children who skip breakfast, a 1998 study showed that children who ate breakfast...
- Performed better at school
- Recorded higher test scores
- Reduced absenteeism and tardiness
Breakfast and Weight Loss
Data from National Weight Control Registry participants who successfully maintained weight loss
of 30 pounds or more confirm that eating breakfast is part of a lifestyle associated with a healthier
body weight, and that eating breakfast maximizes the likelihood of maintaining weight loss.
14
90% eat breakfast at least 5 days per week
80% eat cereal and fruit for breakfast
Cereal consumption as part of an overall healthy lifestyle may play a role in
maintaining a healthy BMI and adequate nutrient intake.
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