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19 Unpublished calculation based on industry data and NHANES 2003-04.

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36 McKeown NM et al. Carbohydrate nutrition, insulin resistance, and the prevalence of the metabolic syndrome in the Framingham Offspring Cohort. Diabetes Care 2004;27(2):538-46.

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41 NPD Group, Whole Grains by Eating Occasion, 1998-2008; December 2008.

42 NPD Group, proprietary data cited in “Are We There Yet? Measuring Progress on Making At Least Half Our Grains Whole,” white paper produced for Make Half Your Grains Whole Conference, Alexandria, VA, 20-22 April, 2009.

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44 Dietary Reference Intakes. Food and Nutrition Board, Institute of Medicine. National Academy Press, Washington DC. 1997.

45 Misra M et al. Vitamin D deficiency in children and its management: review of current knowledge and recommendations. Pediatrics 2008;122;398-417. http://pediatrics.aappublications.org/cgi/content/full/122/2/398

46 The Bell Institute of Health and Nutrition Dietary Intake Study, 2007-08. Minneapolis, MN.

47 Federal Register – 73 FR 23947 May 1, 2008: Food Labeling: Health Claims; Soluble Fiber from Certain Foods and Risk of Coronary Heart Disease; Final Rule. Federal Register: May 1, 2008; Volume 73, Number 85; Rules and Regulations; page 23947-23953; From the Federal Register Online via GPO Access [wais.access.gpo.gov][DOCID:fr01my08-5]. http://www.fda.gov/Food/LabelingNutrition/LabelClaims/HealthClaimsMeetingSignificantScientificAgreementSSA/ucm074284.htm

48 Johnston L et al. Cholesterol- Lowering Benefits of a Whole Grain Oat Cereal. Nutrition in Clinicial Care 1998;1(1):6-12.

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50 Albertson AM et al. The relationship of cereal consumption to nutrient intake, blood lipids, and body mass index of children as they age through adolescence. J Am Diet Assoc 2009;109(9):1557-65. http://www.adajournal.org/article/S0002-8223%2809%2900763-9/abstract

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52 Rosado JL et al. An increase of cereal intake as an approach to weight reduction in children is effective only when accompanied by nutrition education: a randomized control trial. Nutr J 2008;7:28-36. http://www.nutritionj.com/content/7/1/28

53 Nicklas TA et al. Efficiency of breakfast consumption patterns of ninth graders: nutrient-to-cost comparisons. J Am Diet Assoc 2002;102(2):226-33. http://www.adajournal.org/article/S0002-8223%2802%2990053-2/abstract